It is marketing in which interaction between customers and the brand, where customers can understand the brand better and accept it as a part of their lives. Brand activation relates to building a brand culture and powerfully delivering to both internal and external audience. Brand activation is a marketing regulation, and is a new invention in the industry field. Brand activation is refers to build a brand culture and instantly delivering their products for both internal and external audience. It is the art of getting the customers attention through interaction. It is a better way to empower the business and services.